Exhibitions are an excellent platform for your business. They make a dynamic platform where you can interact with competitors, industry stakeholders and, most essentially, interact with potential customers for your business.
The only downside to exhibitions is the apparent competition. Attendees are often distracted by the variety of options available to them. As such, you must have a captivating exhibition stand that will stand out and grab the attention of everyone who passes by. Without this, your chances of getting new leads for your business are next to none.
If you’re thinking of taking your chances at an exhibition or you’ve probably tried several in the past with limited success. Here are some great exhibition stand ideas that should get you noticed and drive traffic to your stand.
Stunning Graphics
Eye-catching, bold and vibrant graphics with bright colours are the most practical way of enhancing your visibility in the exhibition hall and adding a touch of creativity to your stand. Graphics are an excellent path when you have a limited budget but still want a stand that will maximise traffic without blowing your budget out of the water. The only limitation here is your creativity.
Indoor Pergola
An “outside in” design is quite the treat for the attendees. After spending so many hours inside the hall, everyone is yearning for a touch of the outdoors, and they can get it at your outdoor-themed exhibition stand.
There are numerous directions you can take this superb idea. Some of the ideas that have worked magic in previous exhibitions include a garden pergola, live walls and grass mats or carpet. You can choose to come up with a personal twist that blends a touch of nature with your business vision. This unique approach helps to create an organic feel, which is a relaxing break away from all the plastic-like booths in the hall.
Exciting Structural Design
Every time your eyes wander around an exhibition hall, they’re met with flat walls and more flat walls. Without any design features, a flat wall doesn’t stir emotions or attract attention – two of the most important feelings in an exhibition wall.
You can liven up the walls of your exhibition stand by using a unique 3D custom-designed structure. Using structural design gives you a rare opportunity to flex your creativity muscle and give your stand a unique look that turns eyes.
Pallet Repurpose
Don’t loathe managing a shoe-string budget in an exhibition hall. It’s a challenge to practice your creativity and come up with new ideas that will fit your budget but make the final results look spectacular.
Pallets are the most diverse and applicable items you can use for a stand. Whether you use them as a backdrop for your stand or as furniture, they will serve the purpose, and with a coat of paint, they will also bring vibrancy and liveliness to your stand.
Focal Points
Your entire stand shouldn’t look busy to attract the attendees. You need clear spaces that can make your visitors feel calm. Creating focal points in your stand is a great way to balance the spaces while creating chatter and interest in your stand. One of the best ways to do this is by having a floral ceiling.
High-level Branding
One of the challenges of having an exhibition booth is getting noticed in the crowded hall. Many exhibitors forget the vital role that height plays in such a setting. Using high level-branding, you make it easier for attendees to view your stand from a further distance.
Lighting
When browsing exhibition ideas, lighting often gets overlooked. Lighting is excellent for creating awareness. It is diverse, and with the right type of light, you can enhance your showcases and visibility. There are numerous ways you can play with the lighting with various lighting options at your disposal. With this idea, you will be spoilt for choice.
Audio Visual Presentations
These are somewhat of a classic. The idea is regularly used but never gets old because of its sheer potential. Whether you choose to have interactive displays of your business or infographics on how your business could change lives, an AV presentation will get it done for you. The only requirement is to make it as creative as possible.
Games
Most exhibition stands are all business. Serious faces forced smiles and up-tight suits. By creating a fun and exciting stand with an exhibition game, your stand can be where everyone goes to relieve stress and rejuvenate. That means more traffic for you. But this idea has a catch. You have to pick the right target audience for it to work.
Competitions
If you have some giveaways, you can include a competition element as part of your exhibition. Visitors are always excited about winning. Even those that might not participate in the competition could drop by to cheer others on. Whether they come to cheer or compete, you have their attention, and you can sell your business idea to them.
Sampling
Everyone loves free stuff. Whether it’s food, drinks or merchandise, your visitors will love walking away with free samples. It will also give your sales team a chance to start a conversation with potential leads.
Movement
Movement is a sure-fire method of capturing attention. You can have a technical or mechanical product (robot) that moves. It will capture the attention of passers-by allowing you to sneak in a conversation.
Story-telling graphics
Story-telling graphics are a big hit with exhibitors because they capture attention and stir emotions. It allows you to showcase your product or service and its impact, allowing you to engage visitors more effectively.
Live Demos
Attendees at an exhibition aren’t there just to see new products. They would also love to learn how things work. What better way to show this than with a live demo? It presents a great opportunity to showcase the benefits of your products live, which is more engaging and memorable.
Photo Booth
Photo booth ideas will not work for all business. But with creativity, you can expand the scope. With the love people have for photography, you can leverage it to provide you with enough time to talk to them about your business, products or services.
Graphic-inspired Floor Spaces
For most exhibitors, the appearance of their floors is not a priority. Printing and fitting a graphic floor will create a talking point for your stand and break away from the predictable and boring trend of having a bare carpet on the floor.
Adaptable Modular Building
This idea incorporates blocks that you can build in a number of ways. Think of this as dominoes. You can use modules in various aspects of your podium, including the walls and centrepieces.
Wooden Signage
When you’re chasing elegance and simplicity, wooden signage is the best answer. This idea requires proper thought, exceptional creativity and excellent execution to yield the right results. It’s a much-needed break from the heavy light and aggressive colours that other stands might have.
Pop-Up Displays
Pop-up displays are another budget-friendly approach to creating a captivating exhibition booth. The banners come in different shapes, sizes and materials, giving you control of the final appearance of your stand. With foldable frames that are easy to work, you can create a marvellous stand with minimal effort.
Recycled and Recyclable Materials
The recycling fever is at an all-time high. For businesses in the recycling and reusing business, this is an excellent idea that will speak volume to the passion you have for nature. Other companies can also use this idea to show their awareness of the need to protect and preserve the environment.
Eye-catching, bold and vibrant graphics with bright colours are the most practical way of enhancing your visibility in the exhibition hall and adding a touch of creativity to your stand. Graphics are an excellent path when you have a limited budget but still want a stand that will maximise traffic without blowing your budget out of the water. The only limitation here is your creativity.
An “outside in” design is quite the treat for the attendees. After spending so many hours inside the hall, everyone is yearning for a touch of the outdoors, and they can get it at your outdoor-themed exhibition stand.
There are numerous directions you can take this superb idea. Some of the ideas that have worked magic in previous exhibitions include a garden pergola, live walls and grass mats or carpet. You can choose to come up with a personal twist that blends a touch of nature with your business vision. This unique approach helps to create an organic feel, which is a relaxing break away from all the plastic-like booths in the hall.
Every time your eyes wander around an exhibition hall, they’re met with flat walls and more flat walls. Without any design features, a flat wall doesn’t stir emotions or attract attention – two of the most important feelings in an exhibition wall.
You can liven up the walls of your exhibition stand by using a unique 3D custom-designed structure. Using structural design gives you a rare opportunity to flex your creativity muscle and give your stand a unique look that turns eyes.
Don’t loathe managing a shoe-string budget in an exhibition hall. It’s a challenge to practice your creativity and come up with new ideas that will fit your budget but make the final results look spectacular.
Pallets are the most diverse and applicable items you can use for a stand. Whether you use them as a backdrop for your stand or as furniture, they will serve the purpose, and with a coat of paint, they will also bring vibrancy and liveliness to your stand.
Your entire stand shouldn’t look busy to attract the attendees. You need clear spaces that can make your visitors feel calm. Creating focal points in your stand is a great way to balance the spaces while creating chatter and interest in your stand. One of the best ways to do this is by having a floral ceiling.
When browsing exhibition ideas, lighting often gets overlooked. Lighting is excellent for creating awareness. It is diverse, and with the right type of light, you can enhance your showcases and visibility. There are numerous ways you can play with the lighting with various lighting options at your disposal. With this idea, you will be spoilt for choice.
These are somewhat of a classic. The idea is regularly used but never gets old because of its sheer potential. Whether you choose to have interactive displays of your business or infographics on how your business could change lives, an AV presentation will get it done for you. The only requirement is to make it as creative as possible.
If you have some giveaways, you can include a competition element as part of your exhibition. Visitors are always excited about winning. Even those that might not participate in the competition could drop by to cheer others on. Whether they come to cheer or compete, you have their attention, and you can sell your business idea to them.
Everyone loves free stuff. Whether it’s food, drinks or merchandise, your visitors will love walking away with free samples. It will also give your sales team a chance to start a conversation with potential leads.
Movement is a sure-fire method of capturing attention. You can have a technical or mechanical product (robot) that moves. It will capture the attention of passers-by allowing you to sneak in a conversation.
Attendees at an exhibition aren’t there just to see new products. They would also love to learn how things work. What better way to show this than with a live demo? It presents a great opportunity to showcase the benefits of your products live, which is more engaging and memorable.
Photo booth ideas will not work for all business. But with creativity, you can expand the scope. With the love people have for photography, you can leverage it to provide you with enough time to talk to them about your business, products or services.
For most exhibitors, the appearance of their floors is not a priority. Printing and fitting a graphic floor will create a talking point for your stand and break away from the predictable and boring trend of having a bare carpet on the floor.
This idea incorporates blocks that you can build in a number of ways. Think of this as dominoes. You can use modules in various aspects of your podium, including the walls and centrepieces.
When you’re chasing elegance and simplicity, wooden signage is the best answer. This idea requires proper thought, exceptional creativity and excellent execution to yield the right results. It’s a much-needed break from the heavy light and aggressive colours that other stands might have.
Pop-up displays are another budget-friendly approach to creating a captivating exhibition booth. The banners come in different shapes, sizes and materials, giving you control of the final appearance of your stand. With foldable frames that are easy to work, you can create a marvellous stand with minimal effort.
The recycling fever is at an all-time high. For businesses in the recycling and reusing business, this is an excellent idea that will speak volume to the passion you have for nature. Other companies can also use this idea to show their awareness of the need to protect and preserve the environment.
